The Purpose of Visual Merchandising is to make the shopping experience more comfortable, convenient and customer friendly by:
- Making it easier for the shopper to locate the desired category and merchandise.
- Making it easier for the shopper to self-select.
- Making it possible for the shopper to co-ordinate & accessorize.
- Providing information on sizes, colours & prices.
- Informing about the latest fashion trends by highlighting them at strategic locations.