Merchandise presentation refers to most basic ways of presenting merchandise in an orderly, understandable, 'easy to shop' and ‘find the product' format. This easier format is especially implemented in fast fashion retailers
Visual Merchendising helps in:
Educating the customers about the product/service in an effective and creative way. Visual Merchendising helps in:
Establishing a creative medium to present merchandise in 3D environment, thereby enabling long lasting impact and recall value.
Setting the company apart in an exclusive position.
Establishing linkage between fashion, product design and marketing by keeping the product in prime focus.
Combining the creative, technical and operational aspects of a product and the business.
Drawing the attention of the customer to enable him to take purchase decision within shortest possible time, and thus augmenting the selling process.